Reliance Jio may be the country’s favourite telecom service provider, but there’s no denying the fact that they have a robust and dedicated marketing strategy which gives them a competitive edge.
Do you remember what they tweeted last year?
Dear 160 million Jio users and our friends who still reside in SIM slot 2, you hold a special place in our heart. Happy Valentine’s Day. #WithLoveFromJio #ValentinesDay #ValentinesDay2018 pic.twitter.com/GVh2qSeraW
— Reliance Jio (@reliancejio) February 14, 2018
Ouch! This must have been such a blow to Vodafone, Airtel and their other competitors.
When it comes to mobile service providers now a days we have countless options. But as we were looking for best services at affordable prices, the options were much much less.
So, when Reliance Jio came with their outstanding mobile data schemes and packs, we were blessed. Who knew data packages could be so affordable and customer friendly?
So, immediately we shifted and thus started the much awaited telecom war. Jio’s free offer created a separate fan base which in turn made a good market full of loyal customers.
Moreover, Jio has carved a place for itself in our hearts owing to its exceptional customer service.
So, now our favorite telecom service is here, wishing us on this Valentines’ day. Reliance Jio is quite smart and witty while wishing everyone especially its other telecom service rivals who are yet to recover from the blow they received.
Roses are red,
Violets are blue,
Once a neighbour in SIM slot 2,
Where are you? 🤔Happy Valentine’s Day. #WithLoveFromJio
— Reliance Jio (@reliancejio) February 14, 2019
Please tell us you got it. Basically, Reliance takes a jibe at Vodafone, Airtel and all its competitors by saying that ever since Jio came into being, the 2nd SIM slot (which was initially reserved for its rivals) now remains empty. In other words, people don’t need other telecom service providers anymore.
In fact, this is not the first time they did it. In 2017, Jio came up with a similar post. Check it out:
Dear @airtelindia, @VodafoneIN, @ideacellular, Happy Valentine’s Day. #WithLoveFromJio
— Reliance Jio (@reliancejio) February 14, 2017
This time, the message seems nice and sweet, and Idea, Vodafone and the others even replied.
But they’ve upped their game this year. The indirect jibe Jio took towards others is quite subtle and strategic. Customers are flooding their comment section with appreciation posts and memes taunting the other telecom services. Have a look.
#1
Airtel Vodafone : Apna time ayega ,lekin jio hum sab ka ukhadega..
— Tweetera
(@DoctorrSays) February 14, 2019
#2
Roses are red,
Violets are blue,
Always a Sim slot 1 customer
U brought the digital freedom
Thank You!Happy Valentine’s Day. #WithLoveFromJio
— be cool (@Becul18) February 14, 2019
#3
They are asking about u @airtelindia @VodafoneIN @Idea reply them if u have guts 🤣
— Manoharan (@Manoharan_1992) February 14, 2019
#4
Epic
— Umed Jo (@umedjoshi) February 14, 2019
#5
from the time they started charging Rs 35, everyone have thrown out the other SIM.
only JIO is enough for everything.— Rahul (@Rahulv07) February 14, 2019
#6
Airtel’s Mom be like – So jaao warna Jio aajayega..
— AYAN ROY #IFB (@royalrumble087) February 14, 2019
#7
@Airtelindia @VodafoneIN @Idea SAMAJH MEIN AYA KYA?
— Prabhat Singh (@Mr_Singh26) February 14, 2019
#8
Jio is like wine..It’s getting better and better with every passing year!
— iam rosy (@_RosyHere) February 14, 2019
So, this is quite a valentine morning for Jio. What is your reply to them?